Great River Energy proactively contributes to a range of initiatives through broad-based sponsorships. The following guidelines ensure appropriate alignment between sponsorships and Great River Energy’s business goals and strategies.
The sponsorships we participate in generally meet the following criteria:
- Demonstrates and communicates tangible connection with Great River Energy's corporate values – ethics, focus on customers, commitment to employees, open and honest communications and accountability
- Aligns with Great River Energy mission of providing members with reliable energy at affordable rates in harmony with a sustainable environment
- Sponsorship opportunity supports the commitments made in Great River Energy’s strategic imperatives and environmental policy
- Effectively reaches Great River Energy’s communities, key stakeholders and other target audiences within our areas of operation
- The sponsorship proposal or opportunity demonstrates its ability to provide mutually beneficial and measurable sponsorship outcomes
- The organization seeking sponsorship has a proven record of effective management
- The sponsorship provides engaging and attractive opportunities for staff involvement (volunteering, participation)
Sponsorship Categories
- Large Events: Great River Energy will evaluate “Title” sponsorship opportunities and participation in large events; however, due to the investment in these types of sponsorships, they will be limited and based on our ability to communicate about key energy topics.
- Community: Great River Energy is committed to support the communities we serve. We will review community sponsorships for Maple Grove, Elk River and areas where Great River Energy has major facilities.
- Cooperative Match: There are times when sponsorships are specifically related to a part of the state where one of our member cooperatives reside. We will always give first opportunity to the member cooperative to participate and then, when requested, will review the opportunity to match the cooperative’s sponsorship investment.
What Great River Energy will support
Great River Energy sponsorships fall into the following categories:
- Conservation/energy efficiency
- Education
- Electrical safety
- Community service
- Culture and sports (teams, not individuals)
- Technology programs
- Business (events/forums)
- Social/health
What Great River Energy will not support
Great River Energy sponsorship guidelines do not allow:
- Sponsorship of an individual
- Travel expenses
- Political or sectarian events
- Commercial endorsement activity
- Prize money
