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Guidelines for Other Parties Using Great River Energy Logos and Photos
Great River Energy’s logos and images are valuable assets. Appropriate use of these materials by third parties helps us protect our reputation and valuable trademark rights and strengthen our corporate and brand identities.
Photos and Logos Used for Editorial Purposes
Legitimate news outlets may reproduce Great River Energy photos and logos with permission and appropriate attribution. The photos may be printed free of charge, but in the case of print media a copy must be sent to Great River Energy for our records. If photos or our logo are used in electronic media, a copy by DVD or videotape is required.
Please send all copies for our records to:
Communications Department
Great River Energy
17845 East Highway 10
Elk River MN 55330
Photos and Logos Used by Third Parties
Suppliers, vendors and other third parties wishing to use Great River Energy’s logo and images in print or broadcast promotional or advertising materials or on their websites must obtain prior approval from the Great River Energy communications department. Without prior approval, Great River Energy reserves the right to request all unauthorized uses of its logo be destroyed or changed at your expense. Use of Great River Energy materials or logo by these parties is reviewed on a case by case basis after the following questions are answered:
- How will the Great River Energy name/logo be used?
- What is the relationship between Great River Energy and your company/product?
- With whom did you work at Great River Energy? (We’ll check with them to make sure we received satisfactory services from you)
- Where will you use the Great River Energy logo/photo? (In a brochure, advertisement, website, etc.?)
- Who will receive the promotional piece or view the website or ad?
- How long will the promotional materials be used?
Proper Use of Great River Energy Trademarks and Logos
Do:
- Use the Great River Energy logo in accordance with the logo standards. Always use the Great River Energy logo in Blue (PMS 294) and Black. The only exception is black for one-color printing.
- Always display your company’s logo more prominently than the Great River Energy logo. Our logo should not dominate yours.
- Use the Great River Energy trademarks correctly. Send a proof or draft of your piece to the Great River Energy Communication Department prior to printing for approval.
Do not:
- Do not recreate the Great River Energy logo from type. Use the actual logo file.
- Do not alter the logo in any way.
- Do not show the Great River Energy logo in a way that implies that Great River Energy is part of your firm or that you are part of Great River Energy.
- Do not display the Great River Energy logo so that it is larger or more prominent than your product or company name.
- Do not reference any product or service as being “authorized, certified, endorsed or approved” by Great River Energy.
- Do not make any reference to Great River Energy that would be vague or misleading to the public.
Contact:
If you have questions about this policy, please contact
Therese LaCanne
Manager, Communications
Great River Energy
17845 E. Hwy 10
Elk River, MN 55330
763-241-2280
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